"Trust us when we say it’s good!" -NYLON
"Sun-bleached rock ‘n’ roll jams with a pop edge" -MAGNET
"Phil Spector on MDMA " -LADYGUNN
"Fleming’s pop vocals are belied with a rocker’s sensibility, which blend to fit the dancey zeitgeist of Gen Now." -VIBE
"A smart, crisp excursion into mostly guitar rock that will appeal to fans of both Spoon and the Dandy Warhols." -BUZZBANDS.LA
Victory: What is it to you?
Victory is skipping work for a jaunt up the Pacific Coast Highway, open road ahead, chasing that black-line ahead poised for unknown adventures. Victory is sweating through your shirt while dancing all night in a dark basement bar. Victory is waking up the next morning in someone’s bed you don’t even know. Victory is cold beers and epic barbecues with old pals and friends-to-be. Victory is making out in elevators. Victory is getting away with it, and living to tell the tale.
Victory is music: Sun-bleached rock ‘n’ roll handcrafted in the heart of Los Angeles. Guitars are the main course, served with fuzzed-out bass, peppered with archaic drum machines, and soaked in the howls of the man behind it all, Robert Fleming. He’s a well-mannered garage rocker who has no qualms helping grandmas across the street.
Like so many of us, Victory was conceived in a bedroom. Or maybe it was a walk-in closet. Wherever it was, it was a dank, small space, jammed with a drumset, an amp or two and a thrift store mixing board. From those solo sessions, Fleming served up a tidal wave of irresistible rock, singing at the top of his lungs, providing a pop-music amalgamation gleaned from the sounds of Post-war juke joints to Purple Rain karaoke in Koreatown.
In 2011, he independently released his first record, Demonstrations, a seven-song EP pressed to 10” vinyl, which he snuck past the watchful eyes of over-educated record store clerks, slipping his anachronistic rock into the pantheon wax. The limited edition tracks landed in the hands of Los Angeles legend Kevin Bronson, who extolled the scuzzed-up virtues of Victory: “Fleming’s boyish tenor bounces over scratchy and buzzing guitars, recalling the buoyant ’60s and just about everything catchy since, and his lithe, get-to-the-hook nuggets get in and out of your face in three minutes or less.”
For his 2013 full-length "Victory is Music,” Fleming enlisted Grammy-winning producer Chris Testa (Neko Case, Paul Simon, Jimmy Eat World) to provide the album’s devil-may-care swagger and a Phil Spector-on-MDMA effervescence. The LP cuts a wide swath of styles. “Straight Line” serves up handclaps and doo-wops, “Dirty Jeans” is a stripped-bare acoustic number with a lonesome flugelhorn crooning like a Mariachi who lost his way. On the snarling bass and dance-floor shaker “Play It,” Fleming becomes a party-stoker, begging for mercy from neighbors who just can’t hang with the infectious understated grooves. Music Scribe John Bauccio says the album is “at once fresh, familiar and focused. These are the songs of the modern troubadour, that brave soul who finds beauty in the everyday noise of the city, and art in the conflict of the day.”
Victory is the soundtrack of summers stretching into infinity.
Ultimate Ears is one of our favorite audio brands and has been part of our daily lives for nearly a decade. Naturally, we didn't hesitate when the brand asked us to work with them to expand their reach, bringing custom ears beyond music into the worlds of fashion, fitness, and sports.
UE began because Alex Van Halen and his monitor engineer were tired of having things get between them and their music. So they took matters into their own hands and changed music forever.
After working on prototypes for the band, they started sharing the first Custom In-Ear Monitors with other people as dedicated to music as they were. Selling them out of the back of their tour bus, word started spreading immediately.
As soon as musicians tried them, they understood that UE gave them something amazing – a way to protect their hearing while allowing them to perform better.
They weren’t fashion statements. They weren’t a trend. UE had planted a flag in the ground for people who lived for music. And everyone who put them on wanted to be a part of it.
In 2005, they introduced the first universal-fit earphones – giving emerging artists the ability to perform like pros, and discerning listeners the chance to connect with music like never before.
In 2008, Ultimate Ears teamed with Logitech, a company as passionate about connecting people through technology as Ultimate Ears is about changing the way you hear music.
After all these years—it’s still all about the music.
After years of working in the music industry, we've attended numerous "showcases" in various cities, with countless artists. The one thing most of them have in common is the general lack of vibe, warmth, and energy. So we set out to change that with our SoundCheck series: invitation-only sessions with artists we want to champion to our friends and colleagues, in an environment that feels more like a house party than a sterile office. And we did.
We've been fortunate to host a wealth of talent and so many friends from brands, advertising agencies, tech companies, media outlets, and film and tv music houses. With each new event we've seen a lot of familiar faces, connected tons of folks together, and have given the artists valuable face time with key influencers – all in a cozy setting where everyone feels at home. All around, we couldn't be happier with the results.
Of course, all of this has been made possible with help from our very supportive friends at Trumer Pils, SoundTracking, Hipstamatic, and Guitar Center, along with a rotating cast of local chefs, food pop-ups, and beverage brands.
After a short hiatus, we are relaunching SoundCheck in both San Francisco and Denver. If you would like to be invited to these very special events, please hit us up.
All invitations by Seth Warrick
Based out of San Francisco, Enso is the dynamic duo of DJs/Producers Derrick Calloway and Seth Warrick. Since gaining notoriety in 2010 for their awarding winning remix of Sleigh Bells' hit single, "Run the Heart," Enso has produced a string of orignal tracks and successful remixes for artists including, Icky Blossoms, Conduits, Blackbird Blackbird, Temper Trap, and more. Enso's distinct sound is characterized by their unique ability to combine the gritty bass lines of electro with the sweeping melodies of progressive house. Translate this to the dance floor, and Enso packs them at every venue they play. Known for their intricately crafted sets and impassioned live performance, Enso are clearly artists who love what they do; their energy never fails to infect the audience and keep them raging long after the clubs close down.
Up In Arms is proud to work with Enso, orchestrating artist collaborations, remixes, bespoke productions for film and tv, and live appearances for branded events. For their latest creations and playlists, follow them on SoundCloud.
Tastes Like Music combines our love for great food, music, and community for this intimate private dinner and concert series. Pairing critically acclaimed recording artists with James Beard and Michelin celebrated chefs, we have created a uniquely curated cultural experience for a select number of guests in multiple markets, guaranteed to be a memorable experience for all involved.
These ticketed events include a multi-course dinner with wine pairing and live performance, with 20% of the ticket proceeds going to the chef's and artist's charities of choice.
We are also hosting a series of private brunches and dinners with high profile artists and their limited list of personal guests, surrounding major music festivals, industry conferences, art fairs, and award ceremonies. These events are invitation-only, with no public tickets available, so charity donations are made on behalf of the artist and chef by Up In Arms and our brand partners. Venues for Tastes Like Music events include private homes, unique event spaces, and architectural landmarks.
Photo courtesy of ACE Hotels and Cookhouse
Up In Arms has worked closely with Bacardi to place their top-shelf tequila brand, Corzo, as presenting sponsor and exclusive spirit for several high profile events, including Dirtybird Records’ official parties during SXSW (Austin) and Winter Music Conference (Miami), #FEED powered by Twitter at SXSW (Austin), the Saguaro Desert Weekender surrounding Coachella (Palm Springs), Swimming With Sharks (Los Angeles, New York, Las Vegas) and events celebrating the Inauguration of President Barack Obama (Washington, DC). Activations have included signature cocktails, rooftop branded bars, guided tasting flights, VIP lounges, and private artist hospitality suites.
Photo Credit: Jenny Sathngam, Scott Crane
"The most exciting label in dance music" - MixMag
Up In Arms is ecstatic to be working with artists and industry professionals as innovative as Claude VonStroke and the whole Dirtybird crew. We've had the pleasure of orchestrating sponsorship for their first official party at SXSW and their annual BBQ at Winter Music Conference, along with their Summer-long residency in Ibiza, Dirtybird Players Tour and Claude VonStroke's 2013 solo tour worldwide. These guys prove positive that sometimes nice guys really do come in first place.
Photo credits: Jason Koernor for Dirtybird; Spiros Politis for MixMag
UIA curated a dynamic bar program with Corzo, 42Below, Dos Equis, Deep Eddy, and Wine Awesomeness, along with orchestrating the manufacture of five hundred custom #FEED-branded gift bags for media, artists, and VIP guests, in partnership with JanSport.
Photo Credit: Jenny Sathngam for Learned Evolution; Joe Coppolo for The88
We are excited and honored to work with our friend Adarsha Benjamin on her exhibit Sex Ed, with support from our favorite art and design publication, Installation Magazine.
SexEd is not what you learned in 6th grade, surrounded by a gaggle of prepubescent classmates. Its not a demonstration that teaches you how to put a condom on a banana. Its not the awkward talk you had with your parents when they found a copy of Playboy under your bed or caught you masturbating before school. SexEd is about the vast, shared experience of discovering sex; the way we learn about it, how we learned it, and all the things we don't yet know. SexEd attempts to address the nuances of a sexual education - from the classroom, to the bedroom, in different cultures and eras, the lesson of sex is unavoidable. It takes sexual education out of the academic context and into an aesthetic and spiritual context where the erotic heart beats like a mythical tom tom during a humid miami night. Curated by Adarsha Benjamin, Sex Ed is an alternative, satellite air fair housed in the abandoned walls of Always Flowers, which could be described as an unconventional and upcycled gallery space with myriad opportunities. Through live performance, sculpture, sound, installation and visual art, a collective of boundary pushing and zeitgeist slashing artists will create a plural-sensory experience that challenges the history, definition, and relevance of Sexual Education.
Artists, Curated by Adarsha Benjamin:
Dash Snow, Petra Collins, Adarsha Benjamin, Ryan Heffington, James Georgopoulos, Amanda Charchian, Jena Malone, Lola Rose Thompson, Alia Penner, Gregory Siff, Guy Blakeslee, Cole Sternberg, Future Eyes, and others TBA will use various mediums to explore the theme of 'sexual education' - ideas about censorship, the internet, sexual identity, and the future of sex in America provide fodder for this group of young, emerging and established artists.
Through performances, lectures, site specific installation and various participatory events, Sex Ed will be a forum for novel discussions about the past, present, and future of sex, in all its multifarious possibilities and expressions in the 21st century.