Up In Arms was a marketing and branding shop, focused on curating unforgettable experiences. Forging partnerships for artists, event producers, festival properties, and international brands, it was uniquely positioned one-stop shop.
Up In Arms was founded and helmed by music and branding veteran, Scott Crane, who brings nearly two decades of successes in artist management, event production, promotion, business development and marketing. Under his guidance, his clients have enjoyed critical acclaim and success on an international scale. He has also played integral roles in developing experiential campaigns and large scale events for a wide range of clients, including such household names as Bacardi, Stoli, Reebok, vitaminwater, and GQ.
Crane was joined by Director of Operations, David Andreone. Prior, Andreone served as General Manager of Myspace Records (a joint venture with Interscope and Downtown Records), as well as the Vice President of A&R at Columbia Records, and the Senior Director of A&R at Warner/Chappell Music. His artist signings include Michelle Branch, Disturbed, BRMC, Hoobastank, Remy Zero, Minibar, Eisley, among others (which have resulted in sales exceeding 25 million units, worldwide). Andreone is also on the Board of Advisors for Bandcamp, an online music store catering mainly to independent artists. In addition to his role as Advisor, David curated Bandcamp's inaugural Licensing Catalog.
Together, they built a hand-selected team of seasoned and respected specialists to execute activations across key international metros.