Ultimate Ears is one of our favorite audio brands and has been part of our daily lives for nearly a decade. Naturally, we didn't hesitate when the brand asked us to work with them to expand their reach, bringing custom ears beyond music into the worlds of fashion, fitness, and sports.
UE began because Alex Van Halen and his monitor engineer were tired of having things get between them and their music. So they took matters into their own hands and changed music forever.
After working on prototypes for the band, they started sharing the first Custom In-Ear Monitors with other people as dedicated to music as they were. Selling them out of the back of their tour bus, word started spreading immediately.
As soon as musicians tried them, they understood that UE gave them something amazing – a way to protect their hearing while allowing them to perform better.
They weren’t fashion statements. They weren’t a trend. UE had planted a flag in the ground for people who lived for music. And everyone who put them on wanted to be a part of it.
In 2005, they introduced the first universal-fit earphones – giving emerging artists the ability to perform like pros, and discerning listeners the chance to connect with music like never before.
In 2008, Ultimate Ears teamed with Logitech, a company as passionate about connecting people through technology as Ultimate Ears is about changing the way you hear music.
After all these years—it’s still all about the music.